1782 – Bergsteiger is designated as the Official Beer of The Constitutional Convention, but their banner is omitted from the official painting of the document’s signing. This is the first of many marketing disasters to befall the House of Bergsteiger.

1804 – The Bergsteiger family invests in the naming rights to the Lewis and Clark Expedition, only to discover that their contract expired a year before the intrepid explorers return home.   The investment does however create great demand for Bergsteiger Ale among the Indian tribes of the Northwest.

1807 – Concluding that the West would be a faster growing market, Bergsteiger moves its bottling operation to Sioux City, South Dakota territory.  Their building in Philadelphia is replaced by an obscure statue of William Penn.

1854 - Gerta Bergsteiger weds Gerhard Muckerman at Ft. Pierce. The union joins two repected Old German brewing families forever. Gerhard's claim to all land West of the Mississippi ("including the Orient") is voided almost immediately by the Kansas-Nebraska Act of 1854. The disappointed couple settles near present day Dodge City and opens a Brew Haus. 

1860 – Now in the hands of fourth generation brewers, Bergsteiger blunders on to the wrong side of the Civil War, supporting secession and becoming the Official Ale of the Army of South Dakota.   The seven South Dakotans who volunteer do not reach General Lee’s camp until 1864. Most of the ale appears to have been consumed on the trip.

1866 – Persecuted by the carpet bagging provisional government of the South Dakota territory, the Bergmeisters move to St. Louis and change their name to Budweiser.

1877 - Gerhard Muckerman reconsiders his "cowboys drink free" policy after the third visit from Dodge City's leading loan broker. He soon passes the Brew Haus to his son Axel, and leaves for points unknown with Gerta.   

1878 - Axel Muckerman re-opens his father's pub as "Axel's Axle Shop and Brew Haus" in Dodge City. He is the first fabricator of wing kits for Conestoga Wagons, which are marketed as being 'bad medicine to the Apache' - thus protecting the settler. Thousands are sold, and at least one wing kit is known to have made it to California.

1911 - Barney Bergsteiger enters the 'Bergsteiger Special' in the inaugural Indianapolis 500. The Special is powered by a small turbine which is driven by fermentation gases from a mash pot.

1912 - Barney Bergsteiger completes the inaugural Indianapolis 500 in the Bergsteiger Special. Bergsteiger Brickyard Lager becomes the favorite beer of the Speedway maintanence department for obvious reasons.  

1938 - With war clouds gathering, Maryland Governor Harry Nice appoints Col. Ernst Bergsteiger as Air Provost Marshall of Western Maryland. His base of operations will be the Cumberland Aerodrome.

1940 - Col. Ernst unilaterally declares war on Germany, and carries out a bombing raid on Berlin, Pennsylvania. This act enrages the House of Hanover and re-ignites a long running blood feud with the House of Bergsteiger. The so-called "War of Spuds and Suds" will last for 5 years, but coverage will be limited due to the larger global conflagration.

1999 – The family moves back into the sponsorship business backing a little known stock car racer named Junior.

2000 – Company opts to distance Junior from Bersteiger name on advice from in-house marketing director, founder’s great grandson Dorf Bersteiger, who contends that confusion between Senior and Junior will limit the popularity and brand equity potential of the younger driver.

2007 – The Board of Directors votes to resurrect the Bergsteiger brand, pinning their hopes on a team whose popularity they are convinced will rival the Budweiser car.  Using their well known family knack for strategy they choose a car with the number 7 because it comes before 8.

Duff Muckerman of Kansas City was the original model for the Old German beer dude in 1906.